THE KNIGHT CLUB™
BUILD YOUR NEXT EXTRAORDINARY CHAPTER.
The Opening Mission: 90 Days. One Legendary Goal. No Drift.
90 days to stop drifting, choose your next mountain, and become the man capable of climbing it without sacrificing what matters most.
A private performance brotherhood for successful founders, leaders and builders who know there is another level of business, freedom and life available to them.
The goal is the target.
The man is the outcome.
BOOK YOUR STRATEGIC ALIGNMENT CONVERSATION
THE OPEN
YOU’VE ALREADY BUILT
SOMETHING MOST PEOPLE NEVER WILL.
The business works. People depend on you. You’ve achieved goals that once felt impossible.
But you know there’s another level.
- More growth.
- More freedom.
- More impact.
- A better business.
- A better life.
And somewhere along the way, you’ve realized something:
The next level won’t come from doing more of what got you here.
It will require a different level of thinking. A different standard. A different way of leading and executing.
Because eventually, every ambitious man reaches a point where the biggest constraint isn’t the opportunity in front of him.
It’s the version of himself trying to reach it.
Knight Club™ was built for that moment.
THE GOAL IS THE TARGET.
THE MAN IS THE OUTCOME.
THE REAL PROBLEM
SUCCESS CAN BECOME
ITS OWN CEILING.
At the beginning, hunger carries you. You move fast. Take risks. Make decisions. Figure things out.
Then success creates complexity.
- More people.
- More money.
- More responsibility.
- More opportunities.
- More things competing for your attention.
And something subtle can happen. You drift.
Not enough for anyone else to notice. Enough for you to notice.
You delay a decision you know needs making. Avoid the conversation. Keep tolerating something you said you’d change. Get busy without moving the thing that matters most.
Your business grows while another part of your life quietly gets neglected.
Or you reach a mountain you spent years climbing and suddenly wonder: What the hell is the next mountain?
That gap between what you’re capable of and what you’re actually creating? That’s where Knight Club works.
THE PHILOSOPHY
YOU DON’T NEED MORE POTENTIAL.
YOU NEED TO STOP OPERATING BELOW IT.
Most successful men don't have an information problem. They already know plenty.
Another book won't do it. Another podcast won't do it. Another strategy sitting in a notebook definitely won't do it.
The next breakthrough usually requires something deeper:
- A clearer decision.
- A higher standard.
- A different identity.
- An environment strong enough to stop you drifting back to the familiar.
Identity determines standards. Standards determine execution. Execution creates results.
Change what a man does for a week and you can change a result. Change who he becomes and you can change what he creates for years.
That’s the work.
WHAT IS KNIGHT CLUB™?
A PRIVATE PERFORMANCE
BROTHERHOOD FOR MEN BUILDING
THEIR NEXT EXTRAORDINARY CHAPTER.
A PRIVATE PERFORMANCE
BROTHERHOOD FOR MEN
BUILDING THEIR NEXT
EXTRAORDINARY CHAPTER.
Knight Club brings together successful founders, leaders and builders who refuse to let their current success become their ceiling.
This isn't a course. It isn't another networking group. And it isn't a room full of spectators swapping business cards.
It is an environment designed to help you:
- Think bigger.
- Decide cleaner.
- Raise your standards.
- Execute what matters.
- Become the man your next chapter requires.
Business matters here. So do wealth, health, marriage, freedom, purpose and the life you're actually building with all of it.
Because winning in one area while quietly drifting in another isn't the game.
BUILD THE BUSINESS.
BUILD THE LIFE.
BUILD THE MAN CAPABLE OF BOTH.
THE OPENING MISSION · YOUR FIRST 90 DAYS
90 DAYS. ONE LEGENDARY GOAL. NO DRIFT.
Your first 90 days inside Knight Club have one job: choose the mountain and move.
You choose one Legendary Goal and move through three phases:
PRECISION → IDENTITY → EXECUTION
The goal is meaningful enough that achieving it changes your trajectory:
- Scaling from $5M to $10M.
- Building the leadership team that gets you out of operations.
- Preparing the company for an exit.
- Launching the second business.
- Making the decision you’ve delayed for a year.
- Creating a new standard in your health.
- Reclaiming freedom.
- Transforming your marriage.
- Making the bold move you already know is next.
Because a meaningful goal exposes everything: your paradigms, avoidance, self-image, decision-making, standards, relationship with uncertainty and willingness to honor your word when life gets noisy.
The Opening Mission gives you a target. Knight Club gives you the environment, coaching and brotherhood to keep expanding beyond it.
The mission is 90 days. The environment goes deeper.
THE GOAL IS THE TARGET.
THE MAN IS THE OUTCOME.
THE KNIGHT CLUB OPERATING SYSTEM™
THREE FORCES GOVERN THE LEVEL AT WHICH YOU OPERATE.
IDENTITY
Who are you becoming?
Your self-image creates an invisible boundary around what feels possible, normal and deserved. We expose the paradigms and patterns that belong to the old chapter and deliberately engineer the identity required for the next one.
STANDARDS
What will you no longer negotiate?
Your future isn't built by intentions. It's built by what you repeatedly accept, demand, model and honor. We turn values into operating standards.
EXECUTION
What actually moves?
Clear decisions. Bold conversations. Focused action. Consistent follow-through. No hiding behind preparation when the real requirement is movement.
When Identity, Standards and Execution align, something changes: You stop trying to reach your next level and start operating from it.
THE KNIGHT CLUB PATHWAY™
YOUR FIRST 90 DAYS — FROM CLARITY TO EMBODIMENT
DAYS 1–30 — PRECISION
Choose the mountain. Cut the noise.
- Define your Legendary Goal.
- Expose what's actually preventing movement.
- Make the decisions you’ve been delaying.
- Remove competing priorities.
- Establish the standards required by the mission.
DAYS 31–60 — IDENTITY
Build the man capable of the goal.
- Expose the paradigms tied to the previous chapter.
- Strengthen self-image and standards.
- Operate from the identity your next chapter requires.
SOURCE CODE
The Identity Reset Experience
Uncover the beliefs, patterns and old identity tied to your previous chapter — then define the identity required for your Legendary Goal.
DAYS 61–90 — EXECUTION
Turn the new standard into movement.
- Execute under pressure.
- Hold the standard when life gets noisy.
- Make bold conversations normal.
- Create momentum through consistent follow-through.
- Finish the first 90 days operating differently.
THE ENVIRONMENT
THE OPENING MISSION IS 90 DAYS.
KNIGHT CLUB GOES DEEPER.
Knight Club is a six or twelve-month membership. Your first 90 days are the Opening Mission.
You don’t disappear into a course library and hope motivation survives. You enter an environment that brings you back to what matters.
- 01
MONDAY MISSION — DECLARE THE MISSION
Start the week clear on the objective, the moves that matter and the standard you’re committing to.
- 02
FRIDAY FORGE — REFLECT. RECALIBRATE. RAISE THE STANDARD.
Deep coaching, masterminding and decisive conversation around what the men are actually navigating.
- 03
THINKING INTO RESULTS + KNIGHT CLUB COACHING
Integrated teaching and coaching that turn clearer thinking into sustained movement on the mission.
- 04
IDENTITY + STANDARDS
Raise what you accept, demand and embody until the next level becomes your normal way of operating.
- 05
EMBODIED PERFORMANCE
Nervous-system, breathwork and embodiment practices that help your performance hold under pressure.
- 06
GUEST SPECIALISTS
Selected experts brought into the room when their expertise serves the mission.
- 07
THE PRIVATE BROTHERHOOD
A trusted room of men building meaningful businesses and lives—without posturing or spectators.
- 08
PRIVATE COACHING WITH FRANCIS
Founding Eight only
One private 60-minute session each month throughout your membership.
THE BROTHERHOOD IN PRACTICE
MONTHLY KNIGHT COHORTS
Up to eight men begin their Opening Mission together each month — creating shared momentum, accountability and connection from day one. When that month’s cohort closes, the next group begins the following month.
KNIGHT PAIRS
During your Opening Mission, you’ll be paired with another man in your cohort for accountability, honest conversation and follow-through. Pairs rotate every 30 days, building deeper relationships across the room.
THE KNIGHT CLUB RETREAT
A deeper expression of the brotherhood — time together for the conversations, connection and experiences that simply can’t happen through a screen.
The mission creates momentum. The environment helps the changes stick.
WHO IT’S FOR
SUCCESSFUL MEN WHO KNOW THEIR
CURRENT LEVEL ISN’T THEIR FINAL LEVEL.
SUCCESSFUL MEN WHO
KNOW THEIR CURRENT LEVEL
ISN’T THEIR FINAL LEVEL.
Knight Club is for founders, leaders and builders who have already built something real.
He doesn’t need another pile of information. He needs a room capable of stretching him.
THIS IS NOT FOR:
- Beginners looking for the recipe.
- Men collecting information instead of applying it.
- Spectators.
- Victims.
- Men unwilling to have uncomfortable conversations.
- Men who repeatedly make commitments they have no intention of honoring.
Knight Club has a standard because the quality of the men determines the quality of the room.
THE HEROIC CODE™
THE ROOM ONLY WORKS IF THE STANDARD DOES. #HEROIC
H · HUMILITY
Lead without ego. Recognize the strength in others and elevate the men around you.
E · EXCELLENCE
Refuse mediocrity. Pursue a higher standard in business, life and who you are becoming.
R · RESPECT
Honor yourself and others. Stay open to perspectives that challenge your own.
O · OPTIMISM
See possibilities where others see limitations and act from it.
I · INTEGRITY
Align your actions with your values. Your word is your bond.
C · COURAGE
Face what scares you. Take ownership and use fear as fuel for growth.
Every Knight enters the brotherhood by accepting the HEROIC Knight Club Oath of Honor.
PROOF
THE MAN EXPANDS. WHAT HE CAN CREATE EXPANDS WITH HIM.
“My limited thinking was replaced by my unlimited potential. My paradigm shifted drastically and I now have gratitude towards my future achievements. I have bigger goals and the confidence to attain them all.”
When Jin began coaching with Francis, Iroiro was approximately a $5M business. Today it is doing $20M+ annually and Jin is exploring an entirely different level of future.
JIN LEE | OWNER, IROIRO & PROJECT VINTAGE
“Now, seeing it from the outside, I can appreciate it from a different perspective… keep going. You’re onto something truly special.”
SERGIO TREJOS | NATIONAL ACCOUNT MANAGER, NESTLÉ NESPRESSO SA
“I’d worked with coaches for years, but nothing shifted until I was finally challenged properly and called out. That pressure cracked the ceiling I couldn’t break alone.”
NICK SLENVOVICH MD | DIRECTOR, COLORADO PLASTIC SURGERY CENTER
“I’d done well on my own, so I doubted I needed a coach. Working with Francis changed everything — my entire perspective, my energy, and my follow-through.”
JOHN LEAVITT | PARTNER, BDO CANADA LLP
“Before Knight Club, I woke up drained and scattered. Now I wake up courageous, magnetic, and doors are opening everywhere because my energy finally matches my ambition.”
OLIVER EBERT | DISTRICT MANAGER, BRAND MARCA
“The shift in my energy and thinking has been massive. I’m operating as a different man — in my business, my mindset, and my life.”
VIVEK KASHYAP | D.D.S., MATTHEWS FAMILY DENTISTRY
“What sets Francis apart is not just his insight, but how deeply he cares about the people he works with. His leadership is intuitive, grounded, and quietly powerful.”
THEMY GITERSOS | PARTNER, EVOLVE REAL ESTATE GROUP
PRIVILEGED ACCESS
THE FOUNDING EIGHT
A CLOSER CHAPTER WITH FRANCIS.
The next eight new Knight Club members receive one private 60-minute coaching session with Francis every month throughout their Knight Club membership.
Once those eight positions are claimed, monthly private coaching will no longer be included in the standard Knight Club membership.
This is separate from the monthly cohort limit. It is privileged access available during this chapter of Knight Club.
THE DECISION
YOU DON'T NEED TO KNOW THE WHOLE PATH. YOU NEED TO DECIDE WHAT YOUR NEXT MOUNTAIN IS.
If you've built something meaningful but know there's another level of business, freedom and life available to you, book a Strategic Alignment Conversation.
Where you are now.
The next mountain you want to climb.
What is creating the drift.
What repeating the previous operating pattern could cost you.
Who you need to become for the next chapter.
If Knight Club is the right environment, we'll discuss stepping in. If it isn't, we'll say so.
No theatre. No pressure. Just an honest conversation about the next mountain.
BOOK YOUR STRATEGIC ALIGNMENT CONVERSATIONYOU’VE ALREADY PROVEN
YOU CAN WIN.
NOW FIND OUT WHAT YOU’RE
REALLY CAPABLE OF.
KNIGHT CLUB™
The Opening Mission: 90 Days. One Legendary Goal. No Drift.
The goal is the target.
The man is the outcome.
WE RISE FASTER TOGETHER.
BOOK YOUR STRATEGIC ALIGNMENT CONVERSATION